MAXK
0%
Lead Product Designermaxjkeetley@gmail.com

MAKING
GREAT
DIGITAL
EXPERIENCES

Hi there, I’m Max - designer, builder and product strategist for SaaS Products, with a focus on early stage development

Here's My CVSee my work

A cross-section of my latest projects

Case Studies

Employer Hubs

Reducing bounce rate with a token based site-builder

  • 2,000+Sites built by users
  • 7>18%Application rate
  • 222Active clients
  • 9 daysWork saved per hub

Role Insights AI

Helping jobseekers navigate career transitions with machine learning

  • 50,000+Monthly users
  • 17%Click through to jobs
  • $300k+Enterprise revenue
  • 72%Found new roles

Voice Craft

Scaling my UX writing expertise with a self-published AI app

  • 5×More effective copy
  • 2 daysConcept to live
  • 3Teams adopted
  • 50+Hours saved

Taking part in the design community

Public Talks

Talk

Do We Have To Talk About It?

An application of conversational UI, exploring when chat interfaces help users and when they get in the way.

Design for AIInterface designConversational UI
Talk

Words Matter

Words are everywhere in our digital products, yet many designers consider the text in their designs an after-thought.

UX WritingFigmaReadability guidelinesMicrocopy canvas

AI experimentation leads to inspiration

Experiments

Experiment

Fantasy JobsDesign to Code

Using Figma MCP and Claude code to build, and self-publish a job board.

Read the full story

The goal

Push code to a live project without any developer assistance. Styled in a fantasy setting to keep things fun.

Skills learned

Figma MCPClaude CodeGitHubCode Connect
Experiment

Living EarthAPI Data visualisation

Visualises real earthquakes and volcanic eruptions as they happen, on a 3d rendering of our planet.

Read the full story

The goal

Integrate a series of live data API’s and visualise them in 3D space, through a self-published product.

Skills learned

Figma MCPClaude CodeAI Tooling3D Data visData API

Here’s what others have to say

Testimonials

"

Max's willingness to get involved and speak out about all the work he's been involved in is really impressive. He's great to listen to and the information he shares is really insightful. He brings a lot of skills to our team.

— Nicky Wilmshurst, Lead Product Designer @ Wiley

"

He was a fantastic member of the team and is definitely one to watch for in the future, as I fully anticipate a quick ascent in the product and UX design industry.

— Tom Bird, Former UX Lead @ The Student Room

"

A solid approach to design, fantastic attitudes to last-minute work requests and well-worked collaboration. All of which resulted in a great piece of work being delivered despite the tight deadline.

— Peter Winchester, Head of Design and Product @ Wiley

"

We were consistently impressed by both Max's work and his professional demeanour which made it a pleasure to work with him.

— Dan Hicks, Project Lead @ OSET Bikes

"

At very short notice and under a lot of time pressure, Max did an amazing job redesigning the UX flows of the Career Path project, giving us options to make them more commercially impactful.

— Glenn Jones, Former Director @ Madgex

"

... A super colleague to work with and was an absolute joy throughout his time at Enlitened (The Student Room).

— Dan Bell, Product Lead @ The Student Room

"

… A friendly and welcoming teammate since I joined, sharing their valuable knowledge and skills with the team. It's inspiring to see! Thanks Max.

— Chantelle Sullivan, Junior Product Designer @ Madgex

"

Max is the best person in exploring and breaking down complex concepts and data into an easy-to-digest form. Making sure we deliver the best UX for the broad audience Madgex serves.

— Elena Wong, UX Designer @ Wiley

Plays well with others
"

Max's willingness to get involved and speak out about all the work he's been involved in is really impressive. He's great to listen to and the information he shares is really insightful. He brings a lot of skills to our team.

— Nicky Wilmshurst, Lead Product Designer @ Wiley

"

He was a fantastic member of the team and is definitely one to watch for in the future, as I fully anticipate a quick ascent in the product and UX design industry.

— Tom Bird, Former UX Lead @ The Student Room

"

A solid approach to design, fantastic attitudes to last-minute work requests and well-worked collaboration. All of which resulted in a great piece of work being delivered despite the tight deadline.

— Peter Winchester, Head of Design and Product @ Wiley

"

We were consistently impressed by both Max's work and his professional demeanour which made it a pleasure to work with him.

— Dan Hicks, Project Lead @ OSET Bikes

"

At very short notice and under a lot of time pressure, Max did an amazing job redesigning the UX flows of the Career Path project, giving us options to make them more commercially impactful.

— Glenn Jones, Former Director @ Madgex

"

... A super colleague to work with and was an absolute joy throughout his time at Enlitened (The Student Room).

— Dan Bell, Product Lead @ The Student Room

"

… A friendly and welcoming teammate since I joined, sharing their valuable knowledge and skills with the team. It's inspiring to see! Thanks Max.

— Chantelle Sullivan, Junior Product Designer @ Madgex

"

Max is the best person in exploring and breaking down complex concepts and data into an easy-to-digest form. Making sure we deliver the best UX for the broad audience Madgex serves.

— Elena Wong, UX Designer @ Wiley

A little about myself

About Me

M. Keetley

7 years finding and solving the right product problems

Advocating, mentoring, and leading design thinking along the way.

  • Lead Product Designer
  • Brighton, UK
  • Open to new roles
Max speaking into a handheld microphone at an event, wearing a session host badge.
7+
Years of experience
5
Public speaking events
3
Self-built projects
BSc
Product design, 4 years

Experience to support your team's product decisions across a huge range of product applications — native apps, dashboards, websites, software and more. Backed by a 4-year Product Design BSc.

Work history

2021 — Now
Madgex: A Wiley Brand
Lead Product Designer
2020 — 2021
Thrive Wearables
UX/UI Designer
2019 — 2020
Enlitened: The Student Room
Digital Designer
2019
OSET Bikes
UI Consultant (Contract)

What I do

  • Research & Analytics
  • Product strategy
  • Information architecture
  • User journeys
  • Design systems
  • UI & branding
  • Leadership & mentoring
  • Scuba diving

Tools

  • Figma
  • Claude Code
  • GitHub
  • Hotjar / GA
  • Miro
  • Vercel
  • Jira

Away from the screen

The best designers wear many hats, and learning new things keeps me sharp! Just don't ask about my latte art (it's atrocious).

Max scuba diving underwater, giving a thumbs up over a coral reef
A husky sled team running through a snowy pine forest
A cup of coffee on a striped saucer with a biscuit
Max kayaking on a lake, paddle raised overhead
A detailed pen-and-ink sketch of a tall ship at sea

I'm also a proud new dad, trading in my adventures for nappy changes and piggy-back rides.

Max with his toddler on his shoulders in a field of tulips