0 1 - Intro

Do we have to talk about it?

Application of Conversational UI. a talk exploring when chat interfaces help users, and when they get in the way.

A Whitepaper SaaS tool producing ML-powered role profiles, translating 10 years of CV data into actionable career insights

Design for AI

Design for AI

Interface design

Interface design

2025

2025

02 - The Premise

AI is everywhere, bringing conversational interfaces with it

Big tech is spending a fortune to educate the mass market on how to engage with conversational interfaces. Leaving behind all that we have learned about traditional Graphical UI.

The core tension

Conversational interfaces put all of the agency on the user, asking them to think what they want whilst failing to show them what's possible. Should we be expecting users to articulate their own needs to use our product?

Product Scope

Product Scope

Product Scope

03 — The Framework

Graphical or Conversational? It depends on the task

The answer isn't "always conversational" or "always graphical." It depends on the nature of the task. Most products get this wrong by defaulting to chat when they should be guiding users through structure.

AMBIGUOUS, EXPLORATORY OR GENERATIVE TASK

Conversational UI is great, but…

  • Support the lack of affordance and hierarchy with graphical in-chat elements.

  • Reduce cognitive load with suggestions and persistent visual documents.

  • When creating content, use an iterative canvas to improve consistency and navigation.

STRUCTURED, REPETITIVE OR HIGH-STAKES TASK

Think Graphical UI first

  • Create a UI that guides the user through a process and sets clear expectations.

  • Use forms to help users craft prompts.

  • Use buttons and lists of actions to perform repeatable AI tasks.

  • Consider intelligent UI elements that adapt to each user with predictive AI.

Ordering a mothers day gift

08 — The Takeaway

How could you build better AI tools, that support and guide users?

The question isn't whether to use AI. It's whether conversation is the right interface for the job. The best AI products don't ask users to articulate everything, they show what's possible and let users refine from there.

Remember… "Do we have to talk about it?"

Want to hear more details on this talk?

Get in touch to talk processes, product ideas or opportunities. I'm always looking to grow my network, so please say hi

MAX KEETLEY

Senior Designer of Product / UX / Ui

Want to hear more details on this talk?

Get in touch to talk processes, product ideas or opportunities. I'm always looking to grow my network, so please say hi

MAX KEETLEY

Senior Designer of Product / UX / Ui