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Words Matter

Words are everywhere in our digital products, including names, instructions and CTA's, yet many designers consider the text in their designs an after-thought.

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UX Writing

UX Writing

UX Camp Brighton

UX Camp Brighton

2023

2023

Talk summary

Words matter in your user experience

Our choice of words can significantly influence the user's experience of our products, positively or negatively.

Finding the right text for your product can be a difficult process. The good news is you can craft effective text by following the design process you are used to with UX writing.

UX writing treats words as products. By understanding your user's needs, following evidence based usability guidelines and evaluating with user testing, you too can create writing that is both accessible and engaging.

Topics covered

  • Prevalence of text in design

  • Influence words have on users

  • Incorporating UX writing into your workflow

  • Learning Resources

Tools used

  • Figma

  • Readability guidelines

  • Microcopy canvas

  • Copy refinement checklist

The event

UX Camp Brighton Redux

"Each year we hold the UX Camp Brighton Redux event, a few months after the main unconference. This gives everyone a second chance to see some of the highlights from the main event. We invite speakers based on feedback from attendees on which sessions they enjoyed the most. This year we’re hosting the event jointly with local meet-up group, UXup. In the style of their meet-ups, we’ll be adding a little extra sprinkle of interactivity to the 2023 Redux."

https://www.uxcampbrighton.org/

Redux talk

Talk Materials

Learning resources

There are many fantastic resources for learning UX writing, freely available on the web. The following are the three I found most useful in my UX writing journey

UX Writing Study guide (NN Group)

Use this collection of links to our articles and videos to learn how to write and present information that aligns with users’ needs and online reading behaviours.

View study guide

Content Design London readability guidelines

A collaboratively developed, universal content style guide, based on usability evidence.

View guidelines

The UX Writing Library

Books, blogs, communities, online courses, events, podcasts, newsletters, and many other useful resources to give you a current and focused overview of the field, help you stay on top of the game.

View library

Takeaways

My writing tools

These are my custom tools that I regularly use in my UX writing process.

Download them and give them a try for yourself. Like UX design, there is no official process to UX writing, pick and customise the variety of tools that work best for you.

Clarifying Chat Cheat Sheet

Like any piece of design work it is important to understand your brief. Before you begin, complete this cheatsheet to understand the boundaries of your UX writing challenge.

Microcopy Canvas

Complete this canvas to help you consider all the key influences of your UX writing goal.

Copy refinement checklist

Review your UX writing with this handy checklist.

A selection of questions cover the key guidelines for copywriting. Each required to meet basic usability requirements.

Want to hear more details on this talk?

Get in touch to talk processes, product ideas or opportunities. I'm always looking to grow my network, so please say hi

MAX KEETLEY

Senior Designer of Product / UX / Ui

Want to hear more details on this talk?

Get in touch to talk processes, product ideas or opportunities. I'm always looking to grow my network, so please say hi

MAX KEETLEY

Senior Designer of Product / UX / Ui